$20B Brand Advertising Opportunity for U.S. Consumer Internet

TC Teardown: Who Is Best Positioned To Win The $20 Billion Brand Advertising Prize?.

I found this article very valuable in breaking down the business opportunity for web social platform providers (apps, services, interactive etc)  to capture greater share of corporate ad budgets.

The transforming consumer web space (e.g. fb, tw, 4sq, grpn and more to come…) provides a new and unlimited greenfield opportunity for web software pioneers to create unique attention-capturing online products that provide superb consumer web experiences which in-turn will give incentive for traditional brand marketers to direct their ad spend to these online consumer-focused platforms.



About Randy Cobena

I am Randy Cobena, founder of The GrayShayds Project. My project is focused on entrepreneurship in the community; to harness new ideas and bring substance to compelling breakthrough innovations that shape the pathways of commerce tomorrow. Working to make a difference today.
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